As a leader in the business community you serve it’s easy to try to be all things to all members but that leads to frustration for you and your members. Who are you targeting and why? Before defining an ideal member profile the first step is to understand who you are and what member segments you have historically served best. Now analyze and define the ideal member profile that delivers the highest lifetime value to your organization, highest retention rates, and highest member satisfaction.
This session will show you ways to use your membership management software plus your website and survey data to analyze and define your ideal target market for members. Learn how segmentation strategies drive sales, increase retention, promote satisfaction, define program development, and deliver high lifetime value.
In this economy, member based organizations can’t afford misalignment between their capabilities, member needs, and their ability to profitably serve them. Investing in a strategic approach helps your organization determine which members may be most (and least) valuable to your organization as well as which members find your organization most valuable to them.
Cathi Hight of Hight Performance Group and WebLink’s Vice President of Marketing Mike Bryan will answer these questions and inspire you to learn more about your members and marketing strategy. Register for the webinar here.
Cathi has over 18 years experience in sales & marketing and training & development. She has worked with organizations of all sizes and across industry sectors to plan for market changes and to develop customer loyalty strategies. She is a national trainer for ACCE (American Chamber of Commerce Executives) for membership development and facilitates regional workshops on membership sales and retention. Cathi is also an instructor for the U.S. Chamber of Commerce’s Institute for Organizational Management.
Mike Bryan has more than 14 years of experience in business strategy, marketing, and product development in the web-based software industry, including experience at First Advantage, TruStar Solutions, Major Video Concepts and consumer products at Walt Disney. TruStar Solutions was an Inc 500 Fast Growth Company in 2003 and 2004. At WebLink he is responsible for client acquisition and retention, marketing strategy, advertising, and public relations initiatives, strategic business development and partner management. His most recent article titled "Chambers Turn to Technology to Beat the Recession" was published in the Spring 2009 issue of ACCE's Chamber Executive and he regularly contributes articles to state chamber associations.
You can have as many people attend the webinar as you like, as long as they can all listen to the same phone and view the same computer screen. After you register, you'll receive instructions for the web and phone based portions closer to the webinar date. Register for the webinar here.